The Company...
With global brands offering a unique portfolio of sporting goods, Amer Sports is one of the leading outdoor and sporting goods companies in the world. Brands including Wilson, Salomon, Arc'teryx, Atomic and Peak Performance are at the forefront of design, quality, high performance and innovation with world class athletes, teams, and lifestyle consumers benefiting from their products. Due to phenomenal growth across our business, we are looking to add a new role of Retail Marketing Manager to support our Salomon and Wilson brands.
Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. At Salomon, we're all about pushing boundaries and living life to the fullest. As a leading outdoor sports brand, we design performance-driven gear that empowers adventurers around the world.
At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world.
The Role...
Reporting directly to the Marketing Director, leads and executes clear, on-brand communication between HQ and Salomon and Wilson stores, fostering alignment and engagement across the Retail Division. The RMM is responsible for the end to end planning, development, co-ordination and execution of in-store marketing activities. The RMM will lead communication with key stakeholders with internal teams and needs to focus on efforts to drive customers into store and showcase our brand. Day to day activities include;
- Lead the strategy, planning, and execution of retail media campaigns across our retail network
- Manage the calendars to primary campaigns and trade promos to agreed timelines and ensure that all retail marketing is managed to budget and deadline
- Create necessary assets for delivering information to the field in a manner that ensures maximum engagement, efficiency and understanding.
- Use data and insights to evaluate media performance, continuously optimising to maximise return on investment and customer engagement
- Manage the retail marketing budget, ensuring all initiatives are delivered on time and within financial parameters.
- Collaborate with the wider Marketing and Digital team to ensure campaign messaging and creative are aligned with the brand and all stores marketing and assets are in line with Brand guidelines
- Be the lead in the weekly meetings and planning discussions to confirm key campaigns, windows and partnerships
- Developing impactful internal communications for our audience including (but not limited to) weekly communication, videos, speaking notes, and intranet posts.
Skills and Experience:
A range of skills are necessary including:
- You have a Bachelor's degree in Communications, Change Management, Marketing, Public Relations, Commerce, or related degree.
- Demonstrated experience within retail marketing along with working in a cross functional capacity
- Proficient with Microsoft Office, Adobe Creative Cloud, illustrator and use of creative building tools such as Canva, Indesign or other similar tools.
- Managing different projects and initiatives as new priorities are added to the business objectives.
- Collaborating with other areas of HQ to deliver strategic projects and programs.
- Strong analytical mindset with experience using media performance data to inform decisions
- Experience in developing, creating, reviewing and releasing communications to varying audiences.
- You communicate with honesty and kindness, and you create space for others to do the same.
So What's on Offer:
- A fantastic opportunity to join a company that combines your skills and passions
- The ability to make the role your own
- Great benefits across all brand's products
- Dynamic culture with the ability to develop your career
- Grow with Amer- Our ANZ footprint is rapidly expanding as we continue to be successful within the market.
Amer Sports is committed to fostering an inclusive culture where voices are heard, people are seen, and values are respected. We value the uniqueness of our applicants, employees, and guests, ensuring equality of opportunity and fair treatment in alignment with our values. If you feel you don't meet all the criteria but are excited about this role, please apply with a Cover Letter and Resume. Permanent work rights in Australia are required.
