Add expected salary to your profile for insights Flowers Vasette is an iconic Melbourne institution, a pioneer in the floral industry for over 35 years, known for its scale, creativity, and uncompromising quality. With retail, events, online, and tourism partnerships that stretch across metropolitan Melbourne, we are entering our next chapter with a renewed focus on operational excellence and strategic growth. We are seeking an experienced General Manager to lead day-to-day operations and oversee the financial and commercial performance of the business. This position reports to the Founder & Director. About the Role This role is critical to ensuring the continued success and sustainability of Flowers Vasette. You will be responsible for managing the financial performance of the business, leading a passionate team, and ensuring smooth operations across all departments including retail, events, logistics, and production. You will work closely with the senior leadership team to ensure our brand continues to thrive in an evolving market. Key Responsibilities Financial Leadership: End-to-end ownership of the P&L, balance sheet, and cash flow. You will manage forecasting, budgeting, and financial performance, ensuring accountability at all levels of the business. Commercial Oversight: Manage insurance, legal, and regulatory compliance. Oversee contracts and agreements across partnerships, tenancy, and suppliers. Stakeholder Engagement: Serve as the key liaison between internal teams, external advisors (accountants, lawyers, brokers), and business partners. Team Management: Lead and support a diverse team across creative, operations, retail, and production functions. Drive performance, accountability, and culture. Marketing Leadership:Take a proactive leadership role in the marketing function, ensuring brand alignment across all channels. Oversee the execution of marketing initiatives to drive customer engagement, grow revenue streams, and strengthen Flowers Vasette’s market position. Operational Excellence: Drive continuous improvement in systems, processes, and procedures across retail, e-commerce, events, and concessions (including our Chadstone store and Mecca partnership). Reporting & Governance: Deliver regular reports to the Founder & Director on performance, risks, and opportunities. About You You have proven experience in a senior operational or general management role within a multi-channel retail business, preferably creative services, or hospitality. You bring strong financial literacy and have managed business-level budgets, reporting, and cash flow with rigour. You are commercially astute and confident managing external advisors (accountants, lawyers, insurance brokers, etc.). You thrive in a high-performance environment, are solutions-focused, and lead with clarity and decisiveness. You bring a steady hand, strong emotional intelligence, and a calm, confident leadership style. Why Flowers Vasette? You’ll be joining a storied business with a bold creative edge. We’re a team that values unity, purpose, and leading without compromise. The opportunity ahead is one of growth, innovation, and legacy-building, and we’re looking for someone who can guide the business forward with confidence and care. How do your skills match this job? Sign in and update your profile to get insights. Your application will include the following questions: Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a general manager? Have you worked in a role where you were responsible for budget management & forecasting? To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory. J-18808-Ljbffr