Position Summary
Royal Caribbean Group is a New York Stock Exchange-quoted global cruise vacation company that controls and operates three global brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. Together these brands operate a combined total of over 60 ships. They operate diverse itineraries around the world that call on all seven continents.
The Royal Caribbean International brand, with its HQ out of Miami, is the second largest individual cruise brand in the world, operating 28 ships and carrying over 1 million guests per year. Known for its innovation and industry-leading operational and environmental standards, the brand holds The Best Cruise Line Overall award for 16 years running. In Australia alone, Royal Caribbean International has won several significant titles including Best Cruise Operator (8 consecutive years running) at the National Travel Industry Awards.
The Graphic Designer functions as an integral part of the Australian Sales team and is responsible for the in-house production of engaging and on-brand marketing materials. The role is primarily responsible for design execution for our trade channels, from conception through to final execution of retail and brand campaigns, as well as supporting key company initiatives that position the brand favourably and appropriately in Australia. The role requires excellent communication and time management skills, as you’ll be working closely with both internal and external stakeholders including the local sales team, and travel partners.
Essential Duties And Responsibilities - Support the Trade Marketing Manager to carry out internal graphic design requirements for Royal Caribbean International’s brand and retail trade assets in Australia & New Zealand through these primary areas:
- Print – brochures, flyers, press/magazine advertising
- PowerPoint design
- Digital – display, websites, social media, e-brochures
- Direct / CRM –direct e-mail and / or direct mail
- Video editing / content creation
- Animation of digital assets
- Entire asset creation across full suite of social platforms eg: Facebook and Instagram
- Entire asset creation for Partnership initiatives across multiple channels
- Production design – image editing (manipulation, color correcting/retouching)
- Using the creative strategy outlined by the initial brief of projects and adhering to our trade brand guidelines, develop concept of assets through to finished art and deliver on time to relevant partners and internal stakeholders
- Adapt and localise global retail assets as required Ideation and execution of on-brand campaigns/artwork with an ability to clearly and effectively communicate design rationale
- Producing marketing material for trade channels across online and print channels (such as flyers, website banners, print collateral, pull up banners, magazine ads, social banners, merchandise, webinars and video content)
- Collaborate and contribute with ideas and design solutions to meet the overall brief
- Effectively manage multiple projects of varying complexities and with different but tight deadlines.
- Utilise project management software to traffic projects and effectively manage stakeholders.
- Prepare work to be accomplished by gathering and studying information and materials.
- Complete projects by coordinating with outside agencies, art services, printers, digital services when and where required.
- Keep up-to-date knowledge of emerging technologies in new media, particularly of design software across the Adobe Creative Suite.
- Illustrates concept by designing rough layout of art and copy layout regarding arrangement, size, type size and style, and related aesthetic concepts.
- Maintain technical knowledge by attending design workshops; reviewing professional publications; participating in professional societies.
- Perform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to perform any other job-related duties assigned by their supervisor or management.
Key Relationships
Reports to:
Internal
Build and maintain strong professional relationships with key internal stakeholders, most notably:
- Sales Team
- Director of Sales
- Managing Director
- Public Relations Manager
- International Graphic Design teams
External
Build and maintain strong professional relationships with strategic business partners including but not limited to:
- Printing and signage contractors
- Software and other digital media suppliers
- Merchandise suppliers
Responsibilities
Financial Responsibilities :
N/A
Qualifications
Qualifications, Education & Training Requirements:
- Minimum 1-2 years experience in a graphic design role within a branded corporation, design house or agency
- Tertiary qualifications in graphic design
- Retail marketing experience desirable
Knowledge And Skills
Essential SKILLS
- Experienced graphic design skills in both offline and online mediums
- Ability to manage multiple projects and remain flexible through multiple revisions while keeping a keen attention to detail
- Proven knowledge and hands-on skills in the latest software versions across the Adobe Creative Suite including but not limited to InDesign, Acrobat, Illustrator and Photoshop
- Video editing/animation skills (Adobe After Effects and Premiere) are desirable
- Highly computer literate in MS Suite (Including Word, Excel, PowerPoint)
- Proven ability to work in a fast paced and highly fluid environment
- Highly effective communication skills
- Ability to present concepts with rationale that is logical and considered
- Customer Focus – internal and external
- Creative and ideas orientated
- Acute attention to detail
- Deadline-oriented
Other Criteria
- Team player with the confidence to proactively share ideas and collaborate
- Highly motivated and ‘can do’ attitude
- Constructively handles rejection of concepts to continuously improve
- Collaborates with internal customers/stakeholders to develop and improve graphic design and solutions
- Results focused
- Excellent organisational and administrative skills
- Ability to simultaneously manage a number of projects to varying or similar timeframes
- Ability to effectively manage and coordinate external suppliers towards deadline where and when required
