This is a remote position.

ABOUT THE ROLE:

REBORN is an independent Creative and Media agency delivering campaigns with cultural impact and commercial performance. We partner with leading brands in FMCG, travel and wellness to create ideas that move fast and scale smart.

We are hiring a Head of Social & PR to lead REBORN’s integrated capability across paid and organic social, content, influencers and earned media. This is a senior role for someone who brings platform fluency, editorial instincts, commercial thinking and team leadership into one cultural practice.

You will take ownership of our social and earned product. You will build the strategy, the systems and the team that drive visibility, engagement and business outcomes for clients. This role is central to the agency’s next phase of growth. You will set the standard, grow accounts, lead a team and deliver work that earns attention and drives results.

With flexibility and remote working at the heart of our business, this role is perfect for parents returning to work, or for parents in general.

What You’ll Do

Lead an integrated Social & PR offering
Define and evolve REBORN’s capability across paid and organic social, content, influencers and earned media
Build connected systems that link brand storytelling, media performance and cultural traction
Deliver creative campaigns that combine publishing, partnerships and platform craft
Expand the agency’s earned approach to include influencer strategy, media hooks, editorial development and content partnerships
Guide strategy and delivery across formats, placements, timing and amplification
Grow client relationships and unlock new opportunities
Lead senior relationships across lifestyle, travel, wellness and consumer brands
Respond to client challenges with strategic thinking across social, content and earned touchpoints
Pitch and present ideas that grow revenue and increase influence across paid, owned and earned
Position PR and social thinking at the centre of integrated campaign responses
Manage forecasting, planning and reporting with commercial precision
Drive platform innovation and cultural intelligence
Monitor platform shifts, content trends and influencer behaviour across categories
Create and maintain trend-mapping and insight systems that inform creative development and outreach
Build frameworks for measurement, testing and optimisation across both reach and engagement
Own delivery, quality and performance
Oversee end-to-end workflow across content, media, publishing, performance and outreach
Ensure standards of editorial craft, creative consistency and platform alignment across all outputs
Lead weekly WIPs, content reviews and monthly planning sessions across departments
Build delivery systems that support scale, agility and measurable impact
Build, mentor and scale a high-performing team
Hire and lead a team across content, strategy, media and community management
Create a learning culture focused on experimentation, feedback and innovation
Develop clear quality control and performance standards for all work
Foster collaboration across creative, strategy and media to deliver integrated campaigns

Requirements

8 to 12 years of experience leading social strategy, content delivery and earned media across paid, organic and influencer channels
Proven track record of growing accounts through culturally aware, platform-specific thinking
Experience building and managing high-performing teams across social, content, media and PR
Strong editorial judgement with experience in shaping brand narratives for amplification
Fluency in social targeting, reporting, community management and optimisation
Understanding of influencer ecosystems, media outreach, content partnerships and amplification techniques
Commercial acumen from scoping and resourcing through to reporting and scaling
Confident presenter with experience pitching integrated campaigns and leading multi-stakeholder engagements
Hands-on capability with tools across Meta, TikTok, YouTube, influencer platforms and listening or media monitoring suites

Benefits

Hybrid flexibility : Work from anywhere with in-person collaboration as needed
Flexible structure : Open to full time, part time or non-standard formats
Tech and workspace stipend : One-off allowance to upgrade your remote setup
Birthday leave and volunteer days : Paid time off to rest and give back
Learning support : Access to upskilling tools and training programs
Diverse projects : From retainers to brand campaigns, no two weeks are the same
Senior team culture : Collaborate with experienced specialists who value craft and care
Competitive salary : Based on experience and impact

About Reborn

For over 17 years, REBORN has delivered effective, creative work for ambitious brands across FMCG, tourism, and wellness. We operate with the mindset of a boutique and the capability of a network. We believe that strong ideas deserve smart systems, and great culture creates lasting momentum.

We are proudly independent, deeply collaborative and always looking for what's next. We welcome applications from people of all backgrounds, identities and experiences.

REBORN

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